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''Alice Through the Looking Glass'' opened in the United States on May 27, 2016, alongside ''[[X-Men: Apocalypse]]'', and was initially projected to gross $55–60 million from 3,763 theaters over its four-day [[Memorial Day]] opening weekend and from then on projections were continously revised downwards, due to poor [[word of mouth]].<ref name="THRweeknd"/> It had the added benefit of playing in over 3,100 3D theaters, 380 IMAX screens, 77 premium large fomats and 79 [[D-Box Technologies|D-box]] locations.<ref>{{cite web|url=http://deadline.com/2016/05/x-men-apocalypse-alice-through-the-looking-glass-memorial-day-box-office-preview-1201762180/|title=‘X-Men’ & ‘Alice’ To Boost Memorial Day Weekend After Last Year’s Holiday Apocalypse|author=Anthony D'Alessandro|work=''[[Deadline.com]]''|date=May 24, 2016|accessdate=May 25, 2016}}</ref><ref>{{cite web|url=http://www.hollywoodreporter.com/news/box-office-preview-x-men-897186|title=Box-Office Preview: 'X-Men: Apocalypse,' 'Alice 2' Suit Up for Memorial Day Battle|author=Pamela McClintock|work=[[The Hollywood Reporter]]|date=May 25, 2016|accessdate=May 25, 2016}}</ref> It made $1.5 million from Thursday previews (compared to the first film's $3.9 million)<ref>{{cite web|url=http://deadline.com/2016/05/x-men-apocalypse-alice-through-the-looking-glass-memorial-day-weekend-box-office-1201763668/|title=‘X-Men: Apocalypse’ Inches Out ‘Days Of Future Past’ On Thursday, On Track For Strong Memorial Day Opening|author=Anthony D'Alessandro|work=''[[Deadline.com]]''|date=May 27, 2016|accessdate=May 28, 2016}}</ref> and just $9.7 million on its first day, compared to the $41 million opening Friday of its predecessor.<ref>{{cite web|url=http://www.forbes.com/sites/scottmendelson/2016/05/28/box-office-disneys-alice-through-the-looking-glass-bombs-with-9-8m-friday/#10e9ae303889|title=Box Office: Disney's 'Alice Through The Looking Glass' Bombs With $9.8M Friday|author=Scott Mendelson|work=[[Forbes]]|date=May 28, 2016|accessdate=May 28, 2016}}</ref> Through its opening weekend, it earned $28.1 million in its opening weekend, which when compared to its predecessor's $116 million opening is down 70%.<ref name="THRweeknd">{{cite web|url=http://www.hollywoodreporter.com/news/box-office-x-men-apocalypse-898171|title=Box Office: 'X-Men: Apocalypse' No. 1 With $80M; 'Alice Through the Looking Glass' Bombs|author=Pamela McClintock|work=[[The Hollywood Reporter]]|date=May 29, 2016|accessdate=May 29, 2016}}</ref> It became the studio's third Memorial Day opening flop following ''[[Tomorrowland (film)|Tomorrowland]]'' in 2015 and ''[[Prince of Persia: The Sands of Time (film)|Prince of Persia: The Sands of Time]]'' in 2010.<ref name="DEADweeknd">{{cite web|url=http://deadline.com/2016/05/x-men-apocalypse-alice-through-the-looking-glass-memorial-day-weekend-box-office-1201763668/|title=‘Apocalypse’ & ‘Alice’ Take A Dive On Saturday As Memorial Day B.O. Bloodbath Continues – Late Night Update|author=Anthony D'Alessandro|work=''[[Deadline.com]]''|date=May 28, 2016|accessdate=May 29, 2016}}</ref>
Outside North America, the film will be released across 50 countries (72% of its total market place) the same weekend as the US, and is estimated to gross $80–100 million in its opening weekend. It will face competition from ''[[Warcraft (film)|Warcraft]]'' and ''X-Men: Apocalypse''.<ref name="IntlProj">{{cite web|url=http://deadline.com/2016/05/alice-through-the-looking-glass-warcraft-international-box-office-preview-1201762358/|title=‘Alice Through The Looking Glass’ Eyes Offshore Top Hat – Intl B.O. Preview|author=Nancy Tartaglione|work=''[[Deadline.com]]''|date=May 25, 2016|accessdate=May 26, 2016}}</ref> It ended up grossing $65 million, which is well below the projections.<ref name="Overseas23rdOpening">{{cite web|url=http://deadline.com/2016/05/x-men-apocalypse-alice-through-the-looking-glass-warcraft-jungle-book-weekend-international-box-office-1201764286/|title=‘Alice Through The Looking Glass’ Sees $65M Offshore Debut; Gamers Rush To ‘Warcraft’ With $31.6M – Intl Box Office|author=Nancy Tartaglione|work=''[[Deadline.com]]''|date=May 29, 2016|accessdate=May 29, 2016}}</ref> In China, it had an opening day of an estimated $7.3 million<ref name="Opening">{{cite web|url=http://deadline.com/2016/05/warcraft-opening-weekend-international-box-office-1201763736/|title=‘Warcraft’ Builds $16.3M Overseas War Chest Through Friday – Intl B.O. Update|author=Nancy Tartaglione|work=''[[Deadline.com]]''|date=May 28, 2016|accessdate=May 28, 2016}}</ref> and
===Critical response===
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