Move over Bing Image Creator! Google announces new AI image generation tool

Google's AI search experiment goes multimodal.
By
Cecily Mauran
 on 
Google SGE showing AI generated images of a capybara cooking breakfast
Now you can make images of capybaras, or any animal, cooking breakfast. Credit: Google

As of today, Google's AI-powered search experiment, dubbed SGE, is multimodal. On the heels of OpenAI's release of DALL-E 3 and Microsoft's Bing Image Creator, Google's SGE now has its own AI image generating tool.

Powered by Google's Imagen text-to-image diffusion models, users with access to SGE can describe an image they want, and within seconds, SGE will give them four varieties to choose from. From there, users can further edit the description to tweak the image they want to see. In Google's example, the original request is for a whimsical image of a capybara wearing a chef's hat and cooking bacon. Users can edit the description to make the capybara cooking hash browns instead.

Via Giphy

In the AI arms race, or Thunderdome — or whatever you want to call tech giants competing for AI market dominance — multimodality is coveted strategic territory. Multimodality refers to an AI model's ability to understand and process different types of media, including image and audio.

An AI chatbot conversing with users is one thing, but "seeing," "hearing," and producing creative outputs is a whole new level of AI sophistication. OpenAI recently released the latest version of its image generating tool DALL-E 3. Microsoft, which is an OpenAI investor, now uses DALL-E 3 for Bing Image Creator. And now, Google is bringing its own version to SGE.

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

Widespread access to AI image generating tools is not without major concerns, including the spread of misinformation/disinformation and copyright violations. SGE has been trained to block harmful or misleading content that violates Google's generative AI policy, and it won't generate any images containing photorealistic human faces. Plus, notable public figures (i.e., celebrities) will be blocked from the image-generation results, preventing potential deepfakes. As an added precaution, the tool is for users who are 18 and older.

Images created by SGE will have metadata and embedded watermarking to indicate they're AI-generated. Additionally, Google's Imagen models were trained on publicly availably content. Mashable asked Google whether user data from text prompts and generated images are used to train the model. We also asked if there's an opt-out option. We will update this story when we get a response.

Also new to SGE is the ability to draft written content. This is the same feature available in Bard, Google's AI chatbot, but can now be accessed directly within SGE's search function, saving you the time of switching back and forth between windows.

Google's SGE feature showing the ability to draft a message using generative AI
You can now draft messages directly within SGE. Credit: Google

Image generation and message drafting within SGE is being introduced in English today to users in the U.S.

Mashable Image
Cecily Mauran

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on Twitter at @cecily_mauran.


Recommended For You
OpenAI announces native image generation in ChatGPT and Sora
openai livestream with sam altman

Shop power tool sets from Home Depot, get a free tool up to $219 in value
Tools from Ridgid, Dewalt, and Milwaukee appear on an orange abstract background.

Amazon deal of the day: Snag the last generation Apple iPad for only $269
Shark FlexStyle with attachments, Apple iPad, Bose TV speaker, and Samsung M8 smart monitor with pink and blue gradient background

Beef up your home DIY arsenal with this Dewalt tool kit for under $100
Dewalt tool kit on abstract blue and purple background

The digital tool protecting Ukrainian architecture from war
a woman standing in front of a composite of a digitized house

Trending on Mashable
NYT Connections hints today: Clues, answers for March 26, 2025
Connections game on a smartphone

Wordle today: Answer, hints for March 26, 2025
Wordle game on a smartphone

NYT Strands hints, answers for March 26
A game being played on a smartphone.

'All of these people should be fired:' Stephen Colbert loses it over Trump officials' Signal chat scandal
Stephen Colbert on 'The Late Show.'

NYT Mini crossword answers, hints for March 26, 2025
Close-up view of crossword puzzle.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!